[Vancouver, BC โ June 6] โ Optima Living is proud to unveil a refreshed brand identity that reflects the organizationโs growth, purpose, and continued commitment to residents, families, and team members across Western Canada.
What began as a simple sketch between two foundersโon the back of a napkin over coffeeโhas become a leading provider of Independent Living, Assisted Living, Supportive Living, and Memory Living communities. Optima Livingโs expansion from one residence to 40 across Alberta and British Columbia underscores a growing need for high-quality, thoughtful seniorsโ housing in Canada.
Now, Optima Livingโs new visual identity honours that original vision while embracing a bold future.
โOur journey started with a heartfelt sketch that captured our dream of creating a better way to age,โ said Farid Damji, Co-Founder and Principal. โThat dream has become reality, and this new brand honours our past while symbolizing the resident-centred approach that is at the core of all that we do.โ
The updated logo retains the iconic mountain imageryโrepresenting resilience, strength, and the companyโs Western Canadian rootsโbut with a modernized look. A warm, approachable typeface, a nature-inspired colour palette, and a central human figure reflect Optima Livingโs focus on clarity, connection, and care.
โThis rebrand is more than a design updateโitโs a reflection of who weโve become and where weโre going,โ said Karim Kassam, Co-Founder and Principal. โAs we grow and welcome new communities and team members into the Optima family, we remain anchored by our purpose: to ensure every person feels safe, respected, and truly at home.โ
At Optima Livingโs communities across Western Canada, seniors receive care and support that meet their unique needsโfrom active, independent lifestyles to specialized memory care. This growth has been powered by long-term partnerships and a shared belief in the enduring value of mission-driven senior living.
โWe are proud of the trust weโve built with residents, families, and partners,โ said Ali Shivji, Principal focused on growth and expansion. โThis new look represents the confidence of our partners and the deep relationships weโve formedโand it paves the way for continued impact as we scale our vision across Canada.โ
As the organization continues to expand, Optima Living remains deeply committed to what matters most: people, place, and community. Every community is designed to foster a true sense of homeโwhere residents feel a strong connection to those around them, where team members are valued, and where every space is built to support belonging, purpose, and care.
At the heart of Optima Livingโs brand remains its North Star: Let us welcome you home. That guiding statement continues to shape every interaction and every decision, across every community.
Watch the video: Optima Living Brand Reveal
We proudly acknowledge the collaboration withย Red Rocket Creative, whose design expertise helped bring our refreshed logo to life.
About Optima Living
At Optima Living, we believe senior living should be about thriving, not just residing. Proudly owned and operated in Western Canada, we are redefining what it means to support seniors in living their best lives. Guided by our North Star, โLet us welcome you home,โ we create transformative experiences in communities where residents and team members truly feel like family.
With a portfolio of communities comprising over 4,600+ suites across Alberta and British Columbia, we offer Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care. Our commitment to excellence is reflected in our CARF-accredited communities, which set the benchmark for quality and innovation in senior living.
Supported by a dedicated team of over 3,300 employees, we serve more than 4,800 residents with a focus on our three core pillars: People, Place, and Community. These pillars ensure our residents and team flourish in welcoming, supportive environments tailored to their needs.
Discover how we are changing the landscape of senior living at https://optimaliving.ca